Envisioned as a new landmark building for the nationally recognized School of Communication, the 26,000-square-foot expansion of the school establishes a strong connection to the historic campus context through generous use of rich, traditional brick patterning and deeply inset windows. At the same time, the building expresses its technological orientation through careful articulation of contemporary glass and aluminum panels on the west facade, creating a visual transparency that accents the warmth of the maple-paneled interior student gathering spaces. The facility offers spacious, inviting lobbies; a host of offices and support spaces; computer labs; television editing and broadcast facilities; conference rooms; and a suite of research lab spaces. Sophisticated equipment in the interview labs, focus lab, and psycho-physiological lab supports research on human psychological and physiological responses to various communication media. To efficiently accommodate future technological upgrades, an extensive horizontal cable distribution system was incorporated into the construction, allowing flexible permutations of the floor plan arrangement. Led by NAC Architecture, the School of Communication Addition team included associated architect Opsis Architecture.